CASE STUDY
Dr. Mark Hyman: Eat Fat, Get Thin
Dr. Mark Hyman is a ten-time #1 New York Times bestselling author, the founder of the UltraWellness Center, and the Medical Director at Cleveland’s Center for Functional Medicine. Contexture provided consulting, messaging and video production on Dr. Mark’s most recent public television production Eat Fat, Get Thin and also worked closely with Dr. Hyman’s team to design pledge premium materials and packaging, as well as fulfillment management and oversight services. The results of our collaboration went far beyond anyone’s expectations. Eat Fat, Get Thin premiered with its ratings and fundraising 400% higher than other comparable shows that are considered successful for public television.