F&M Bank Commercial Series

In 2008, the economic crisis led many to distrust financial institutions. Banks were being forced to close, and many were receiving government bailouts. The situation was becoming desperate. Farmers and Merchants bank turned to Contexture to help deliver their message of hope and security to their customers. The message was simple: we have been serving your community for one hundred years. We have always been reliable and conservative. Trust us with your finances.

Contexture filmed several interviews with Henry Walker, CEO of F&M Bank, to create a series of commercial spots designed to reinforce a message of safety and security in a time of crumbling financial institutions and sub-prime loan failures. No script. No prompter. Just honest, from-the-heart communication. The Result: More than $100 million in new deposits was received by F&M in the first week this series ran.